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OK SO WHO IS MY TARGET CUSTOMER?

The consensus of business thinking at present is that to gain higher revenues you focus on the needs of your identified target market. This statement has a fundamental assumption in that it assumes that you have identified and know who your key target market is. This...

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Branding is much more than a logo

Developing your business requires dedication and a full understanding of the fact that you and your staff represent your business.  In addition, patterns of behaviour and the way people interact are also part of your business. This article by Alicia Croci neatly...

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When does Consultancy go too far?

“Advice is priceless, when it becomes interference it is preposterous” Idries Shah One of the golden rules of consulting is to remember that the business belongs to the client. Whilst as part of the consultancy process being undertaken the consultant may need to get...

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